About

Keys. Phone. Sally.

We believe getting home shouldn't require a plan B.

Most of us have done it: gripped our keys between our fingers walking to the car, stayed on the phone with a friend “just in case,” picked a longer route because it felt safer. These aren't overreactions — they're just what it takes to feel okay moving through the world alone. We think there's a better way.

Sally is a personal safety alarm built for exactly those moments — the parking garage, the night walk, the solo trip, the after-shift drive to your car. One pull sounds a 130dB alarm loud enough to stop someone in their tracks, and sends an instant SOS alert to the people you trust most. No apps to open, no numbers to dial, no fumbling in the dark. Just pull, and help is already on the way.

We designed Sally to be loud when you need her, and quiet the rest of the time. She clips onto your keys or your bag, blends in with your everyday carry, and asks nothing of you until the one moment she matters most.

Why we built this

The numbers are hard to sit with: the World Health Organization estimates that 1 in 3 women worldwide will experience physical or sexual violence in her lifetime. Almost every woman we know has her own story, or has walked a sister, daughter, mother, or friend home just to be sure they made it safe. We can't fix all of that with a keychain. But we believe small things add up — a louder alarm, a faster alert, one less thing to think about on the walk to the car. Every little bit helps, and we built Sally to be one of those little bits, for the women in our own lives and for yours.

Everyone deserves to get home without thinking twice. Not with fear, not with a mental checklist, not with keys clenched like a weapon — just with the quiet confidence that comes from being prepared.

We built Sally because peace of mind shouldn't be complicated, expensive, or something you have to remember to charge every night. It should be as simple as grabbing your keys and phone on the way out the door.

Who Sally is for

Sally rides along for night shifts, solo travel, first dates, campus walks, evening runs, and every ordinary errand that happens after dark. She's for the person walking it alone, and for the people who love them and want them to have backup.

Safety is the best gift we can give the people we care about — so we made it easy to give, easy to carry, and easy to trust.

Keys. Phone. Sally.

Because you shouldn't have to think twice about getting home.